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INTRODUCTION TO DIGITAL MARKETING

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EnajSDigitalz Introduction to Digital Marketing    Digital marketing is a dynamic and ever-evolving field that encompasses a wide range of online strategies and tactics to promote products, services, or brands. In today's digital age, businesses and organizations leverage digital channels to connect with their target audience, build brand awareness, and drive sales. This introduction will provide you with a foundational understanding of what digital marketing is and why it's essential in the modern business landscape. What is Digital Marketing? Digital marketing refers to the use of digital channels, platforms, and technologies to reach and engage with a target audience. These channels include websites, search engines, social media, email, mobile apps, and various online advertising platforms. The primary goal of digital marketing is to connect with potential customers in the digital space, influence their purchasing decisions, and ultimately drive profitable actions, such as m